The Mexican American population is one of the largest ethnic minority groups in the United States and approximately 34% are under the age of 18 (Ramirez & De la Cruz, 2003).  Despite the population size, Mexican Americans only account for approximately 7% of total college enrollment (National Center for Education Statistics, 1998). If the current conditions of education for Mexican American students remain, only 11 of 100 Mexican American kindergartners will obtain a college degree (Education Trust, 2003).

The undereducation of Mexican Americans has serious implications for the group's socioeconomic advancement as well as U. S. economic competitiveness. It is widely acknowledged that education is an important means to economic progress, especially given the increasing value of education and technological skills in the labor market (Lockwood & Secada, 1999). If current trends persist, there is a potential for the deterioration of an educated labor force, resulting in a decline of U.S. economic competitiveness, a loss in sales and profits, as well as a decline in the nation's tax base (Council of Economic Advisers, 2000). Clearly, this is a group that needs new and creative approaches in education in order to confront this crisis.

In the U.S. economy, education and occupational attainment are interrelated. Research on educational and occupational aspirations of Mexican Americans has received the most attention (Arbona, 1990). Studies with junior high and high school students have consistently found that Mexican Americans have high occupational and educational aspirations (Dillard & Perrin, 1980). However, Mexican Americans students express low expectations of achieving their aspirations due to external barriers (McWhirter, 1997). Scholars suggest that these low expectations may come from the lack of knowledge about higher education and occupational training requirements (Tornatzky, Cutler, & Lee, 2002; Venezia, Kirst, & Antonio, 2003). For example, a study conducted by Venezia et al. (2003) found that students and their parents do not know enough about or understand higher education and its requirements. Clearly, Mexican American adolescents are in much need of career counseling and guidance.

School counselors are trained to provide career counseling and guidance to students. However, they are often placed in positions where their role is primarily administrative, leaving little time to help individual students (Paisley & McMahon, 2001). In a survey of school counselors, Barker and Satcher (2000) found that counselors tended to overlook the need to implement career development programs. They also noted that work-bound students received minimal counselor attention. For many school counselors, career counseling, if provided at all, is limited to course scheduling and advising. Some schools with adequate financial resources may offer computerized career guidance programs to their students (e.g., COIN JR. Career Guidance System, DISCOVER for middle school). These programs often include information on educational, leisure, and occupational opportunities. Some computer programs include a career interest assessment component and modules designed to help the user become a better decision maker and problem solver.

Although the use of computer guidance programs can be very helpful, students get the most benefit from these programs when feedback and support are received by a counselor (Pelling, 2002).  Furthermore, a culturally responsive school counselor facilitates career exploration and choice among diverse students (Lee, 2001). Individualized guidance and mentoring is particularly needed for Mexican American adolescents who are frequently from families who lack experience with the higher education preparation process (e.g., preparing for college admissions tests, financial aid availability, college track courses to take in high school). While individual attention to Mexican American students is ideal, this can be a problem in rural school districts where there may only be one school counselor for several schools and career resources are limited. Given that the presence of a counselor can facilitate the career guidance of Mexican American students and the time constraints of many school counselors, this article describes an innovative approach in which master's and doctoral counselor trainees in a career counseling course utilized the internet as a means of providing career assessment, guidance, and mentorship to Mexican American adolescents located in a rural school district.

Online Career Counseling Program

            In 2002, a Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR-UP) grant was awarded to Texas A & M University by the U.S. Department of Education. The grant provided funding to work with three rural school districts near the Gulf Coast region of Texas. The primary goal of the GEAR-UP program was to facilitate the college enrollment of low-income students. Students participating in the Gulf Coast GEAR-UP project were predominately Mexican American. Various intervention programs were developed in order to prepare students to enter and succeed in postsecondary education. One program that was developed was the Online Career Counseling program.

As part of a course requirement, graduate counselor trainees enrolled in a career counseling course provided online career counseling to middle school students participating in the Gulf Coast GEAR UP project. Counselor trainees in the course consisted of school counseling and counseling psychology students. Experience and knowledge of computer and internet communications varied among the counseling students. Therefore, counselor trainees were taught the practices of online counseling, internet tools (e.g., discussion boards), and helpful communication techniques (e.g., smileys; Murphy & Mitchell, 1998).

Training also involved the use and familiarity of the technology that was used during the online counseling sessions. Because confidentiality of the students' electronic communications was important, career counseling was conducted using the WebCT program. WebCT is a software program with various communication devices such as email and discussion boards. Each middle school student was given a personal login account and password. The school counselor and course instructor were the only individuals with access to the students' accounts.

Middle school students logged into WebCT under the supervision of their school counselor. Because the communication was asynchronous, school counselors and students were able to log into WebCT at their convenience. Once a student was logged into WebCT, a discussion board with the student's name and a link to a career activities web page was visible.

. Each student was given their own personal discussion board. Students were unable to view other students' personal discussion board. Only the student's assigned counselor trainee and the course instructor were able to view the student's discussion board. A student manual with instructions on how to maneuver in WebCT was sent to the school counselor in order to assist students.

In addition to using WebCT to communicate with the middle school students, counselor trainees used the Career Zone. The Career Zone is a free online career guidance program for middle and high school students program developed by New York State Department of Labor. Career Zone has numerous career activities to help with exploring skills, interests, and careers related to an individual’s skills. A unique aspect of this program is that school counselors can keep track of a student's career development by utilizing the online portfolio feature.

            Counselor trainees created Career Zone login accounts for each of their middle school student clients. Students' Career Zone accounts were only accessible by the trainees, school counselor, and course instructor. The course instructor provided counselor trainees an outline of the career activities that were to be conducted with their middle school students. The first discussion board posting that middle school students found was a welcome and introduction of the counselor trainee. Included in the posting was an explanation about confidentiality.

Counselor trainees were also given specific Career Zone activities to work on with their middle school student clients. Because the communication with middle school students was done on discussion boards, the course instructor was able to provide individual supervision by reading each counselor trainee's postings.

The following section provides a case example of how online career counseling was conducted with a female Mexican American middle school student. A pseudonym of the student is used in the case example. The counselor trainee for this case was the second author.

Case Example

Maria was one of 30 Mexican American middle school students who received career counseling as part of the Gulf Coast GEAR UP project. She lives in a rural town with her parents and four younger siblings. Although both of her parents graduated from high school, neither received any postsecondary education. Her father is an unskilled laborer for a construction company and her mother occasionally works with a cleaning service. Maria stated that none of her relatives had attended college or received any education beyond high school. In fact, she reported that she wanted to be the first in her family to attend college.  When asked about her goals for the future, she reported that she wants to “do well in life so my mom can see one of her children make a good life.” Although school was not always easy for Maria, she reported that she gets mostly A’s and B’s, and that she gets along well with her teachers.

When asked about her friends, she said that she has several whom she “hangs out” with but doesn’t feel that many of her friends are able to understand her. Maria described several creative activities that she enjoys such as singing and writing poetry.  She also expressed that she enjoys being around people and feels good when she is able to help someone.

The purpose of the initial message to Maria was to begin to create an atmosphere in which she felt comfortable and engaged in the counseling process. As seen in the example below, the counselor trainee began her message by introducing herself as Maria’s career counselor. One goal was to establish rapport by demonstrating warmth and excitement in the message by using a strategic choice of phrases such as “very excited” and “can’t wait to here from you” as well as explanation points. The counselor trainee also utilized self-disclosure to build rapport with Maria. Although confidentiality was explained to Maria by her school counselor before she logged onto WebCT, the counselor trainee added her own explanation of confidentiality.

 

Introductory Posting

 

 

Hi Maria!

My name is Kim and I will be your career counselor for the next several weeks.  I am very excited about working with you.  In fact, I have been looking forward to getting to know you since I found out that I was going to get to do this!!

 

For now, I really want to know about what kinds of things you like to do – things like what your hobbies are, how you spend you time and so on.  I also want to know some of the things that you think are important for me to know about you.

 

Let me show you what I mean… I really like the water – things like windsurfing, jet skiing, and sailing (I am pretty jealous of people who live near the water!). I also like to shop.  I especially like to find bargains.  Since I do a lot of reading in school, I don’t get a chance to read for fun too often, but I really like those books that keep me guessing.  What else? – If there is one thing I think you should know about me it is that I like to get to know people – which makes this a lot of fun for me.

 

Well, now it is your turn.  I can’t wait to hear from you. Remember, what I really want to know about is you, so just tell me what you think I should know!!

 

Talk to ‘ya soon – Kim

 

PS. One last thing I need to tell you. I plan on keeping our conversations private. That is what we counselors call “confidential.” That means whatever you share with me will stay between you and me. However, since you are a minor (sometimes that is a bummer!), I may have to share some things with your school counselor or your parents. But don’t worry we will talk about that IF it happens. Also, Texas law requires me to tell your school counselor or parents if I think there is any child abuse, risk of harm to yourself or others, or elder abuse. If this happens, I will definitely talk to you about it and we can both make a plan on how to deal with it.

 



 

            After the initial message, the primary objective was to continue to maintain rapport with Maria and to gather relevant information about her career development. In each of the postings, the counselor trainee reflected on Maria’s previous message, praised her for her good work and participation, and encouraged her to continue to work toward career counseling goals.  The counselor trainee also incorporated her personal thoughts and experiences in order to cultivate a personal connection with Maria. Instead of giving Maria a list of questions to answer, the counselor trainee integrated questions throughout the message with the aim of creating a virtual conversation with Maria. The following is an example of a message sent during the rapport building portion of the counseling process.

 

 

Rapport Building Posting

 

Hey Maria!!

 

Sounds like music is something you really enjoy. I think writing songs is really neat!  I always wished I could write songs or at least sing, but as hard as I tried I could never do either very well.   As it turned out, I took up the violin and loved it.  So, what kinds of songs do you write?  Have you gotten to take any music classes or participate in band or orchestra? 

 

Your mom must been have a pretty big influence on you.  I’d like to know more about her and about your relationship with her.  I’d also like to know more about your dad and your relationship with him.  What is life like at home?  I bet having 4 other kids in the house makes things pretty interesting.  Are you the oldest?  Like I said last time, I really want to learn more about you, so I am gonna keep asking a lot of questions.

Well, I am looking forward to hearing more about you in your next note!

- Kim

 

 

 

After four weeks of rapport building and informal information gathering, the counselor trainee introduced the Career Zone activities. The approach and format of the first part of this message was very similar to previous messages. However, at the end of the message, the counselor trainee provided Maria with instructions on how to login into the Career Zone.

 

Career Zone Posting

 

 

Guess what?  I have some good news for you.  The career activities are ready to go!  They will really help us work on your career plans. What I need you to do first is to complete the My Abilities exercise.  To do this….

1.       Click on the Career Zone icon on the WebCT page.  A sign-in page will come up. 

2.       Under “Existing Users” enter “maria” for the username and “1234” for the password.

3.       Click the “login” box.

4.       On the next page, you will see a list of activities.  Click on “My Abilities.”

5.       From there all you have to do is answer the questions – make sure you click the box at the bottom of each page that says “next step.”  Keep going until it tells you that you are done.

 

Well, I am gonna let you get to the activity.  Hopefully, you will learn a little about yourself while you do it – I thought it was kind of fun to do!  I am so excited to see how the activity goes for you and to start working on the career stuff.  I also want to keep learning about you and your life so keep me posted on what is going on with you - especially how your mom is doing and how you are handling things.


– Kim

 

 

The goal for this message was to help Maria feel excited about completing the activities and to make the process as easy as possible for her. Although Maria was not able to complete all the Career Zone activities, she was very cooperative as the counselor trainee gathered much of the information needed to assist in Maria in her career counseling aspirations.

Several weeks before the scheduled conclusion of the project for the semester, the counselor trainee discussed with Maria the ending of the sessions. Throughout the last several messages, the counselor trainee emphasized how much Maria had accomplished, how much the enjoyed learning about her, and how excited she was that Maria had learned more about her career interests. During the last few sessions, the trainee also worked with Maria to identify ways to continue to work on her career development and to identify other sources of support, information, and encouragement. One suggestion the trainee made was for Maria to print out a copy of her "career plan," located on the Career Zone webpage, and share it with her school counselor. Career Zone has a feature where all career activities can be summarized, saved, and printed out as a PDF file.

 As in any counseling relationship, feelings associated with ending the sessions were discussed. By the end of their time together, Maria had demonstrated a better understanding of her strengths and weakness as well as of her career aspirations.

Conclusion

Although the internet provides an exciting opportunity for collaboration between school counselors and university counseling programs, using the internet for career counseling requires careful attention. Ethical issues such as informed consent and limitations to confidentiality were discussed and attended to prior to the beginning of any counseling services. For example, school counselors were required to gather parental consent before talking to students about the online career counseling program. The course instructor also invested a great amount of time making sure that WebCT was set up in a manner that maintained confidentiality and privacy of the electronic communications. There was also constant communication via email and phone calls between the school counselors and the course instructor in order to address any problems that occurred with the middle school students.

Once precautions were taken, using the internet as a tool in career counseling was beneficial to the middle school students who participated in the program. Many of the students indicated that they felt more knowledgeable about what type of education or training (e.g., bachelor's degree vs. associate degree) they needed in order to reach their career objectives. Furthermore, benefits from the online career counseling program were not limited to the students. School counselors noted that there was an increase in parental interests when the students began high school course planning. For example, one school counselor noted that twice as many parents attended the high school course planning meeting than in previous years. Furthermore, school counselors observed that parents asked more questions about college preparatory classes. It is clear that the benefits of the online career counseling program reached beyond the students.

The internet provides a useful and creative way in which school counselors and university counseling programs can work collaboratively. Collaboration can help reach adolescents who may not otherwise receive these services. Although this article focused on Mexican American students, an online career counseling program can be beneficial to all adolescents in need of career guidance. However, given the current educational attainment outlook for Mexican Americans, the career development of Mexican American adolescents is crucial. Innovative methods such as the one presented in this article are needed in order to assist in the career development of Mexican American students.

  

References

Arbona, C. (1990). Career counseling research and Hispanics: A review of the literature. The Counseling Psychologist, 18, 300-323

Barker, J., & Satcher, J. (2000). School counselors perceptions of required workplace skill and career development competencies. Professional School Counseling, 4, 134-139.

Council of Economic Advisers. (2000). Educational attainment and success in the new economy: An analysis of challenges for improving Hispanic students' achievement. Washington, DC: United States Government Printing Office.

Dillard, J. M., & Perrin, D. W. (1980). Puerto Rican, Black, and Anglo parents’ career behavior on their adolescent childrens’ career development. Vocational Guidance Quarterly, 19, 139-147.

Education Trust. (2003). Latino achievement in America. Retrieved from June 30, 2004 from http://www2.edtrust.org/NR/rdonlyres/7DC36C7E-EBBE-43BB-8392-CDC618E1F762/0/LatAchievEnglish.pdf

Lee, C. C. (2001). Culturally responsive school counselors and programs: Addressing the needs of all students. Professional School Counseling, 4, 257-261.

Lockwood, A. T., & Secada, W. G. (1999). Transforming education for Hispanic youth: Exemplary practices, programs, and schools (NCBE: Resource series No. 12). Washington DC; National Clearinghouse for Bilingual Education, George Washington University.

McWhirter, E. H. (1997). Perceived barriers to education and career: Ethnic and gender differences. Journal of Vocational Behavior, 50, 124-140.

Murphy, L., & Mitchell, D. (1998). When writing helps to heal: E-mail as therapy. British Journal of Guidance & Counseling, 26, 21-32.

National Center for Education Statistics. (1998). Issues in focus: The educational progress of Hispanic students (NCES Publication No. 98–013). Washington, DC: U. S. Department of Education, Office of Educational Research and Improvement.

Paisley, P. O., & McMahon, G. (2001). School counseling for the 21st Century: Challenges and opportunities. Professional School Counseling, 5, 106-115.

Pelling, N. (2002). The use of technology in career counseling. Journal of Technology in Counseling, 2. Retrieved February 8, 2004, from http://jtc.colstate.edu/vol2_2/pelling.htm

Ramirez, R. R., & De la Cruz, P. G. (2003). Hispanic Population in the United States: March 2002, Current Population Reports (P20-545). Washington DC: U.S. Census Bureau.

Tornatzky, L. G., Cutler, R. & Lee, J.  (2002). College knowledge:  What Latino parents need to know and why they don’t know it. Claremont, CA: Tomas Rivera Policy Institute.

Venezia, V., Kirst, M. W. & Antonio, A. L.  (2003). Betraying the dream:  How disconnected K-12 and postsecondary education systems undermine student aspirations.  Palo Alto, CA: Stanford Institute for Higher Education Research.


Authors' Biography

Linda Castillo, Ph.D. is an Assistant Professor in the Counseling Psychology and School Counseling programs at Texas A&M University. She is the Gulf Coast GEAR UP Principal Investigator/

Project Director and clinical supervisor of the Online Career Counseling and Online Support Group for Girls programs. Her areas of research interest and expertise involve Mexican American educational persistence, acculturation, and multicultural training. Correspondence regarding this article can be directed to Dr. Linda Castillo at lcastillo@tamu.edu.

Kimberly Pruitt Kempner, M.A. is a doctoral student in the Counseling Psychology program at Texas A&M University. She is currently completing her internship at the University of Tennessee Student Counseling Services Center. She served as a counselor for the Online Career Counseling program with the Gulf Coast GEAR UP project for 2 years.  Her areas of research interest and expertise include neuropsychology in counseling, ethics in graduate education, and online counseling.

 

 

Abstract

Career counseling for adolescents often takes place in the school setting. However, for adolescents living in a rural school district, access to a school counselor or career materials may be problematic. The internet opens a new avenue for rural school districts to receive resources and support. This article describes a collaborative effort by three rural school districts and a university counseling program to provide online career counseling services to Mexican American adolescents.